I wanted the “Poetry Slam” to be at the top of the visual hierarchy. I knew that that needed to be seen first so people would read on. I also didn’t want there to be too much going on, simple and clear always works for getting a message out. You see so many posters on campus that are just spattered with unnecessary designs, lines and shapes that distract from the selling point. I kept it clean and dirty, made it look fun but I had the professional organization to it as well. It naturally tells the eyes where to go. First at the “Poetry Slam” and then at the “Sou’s First” or maybe “[club]” and then down to the two figures with the information between them.
I was looking for a long time on the internet for a graffiti font but I had no luck so I decided to make my own. It shows the rap/hip-hop influence in slam poetry today but it’s not too much to the point where it might feel threatening to the reader.
I wanted excite poets around campus. For them to know that there is finally a club where they can be who they are and speak their words without judgment. I also wanted to excite the people on campus who didn’t know they were poet’s and maybe it just entices them to come to the meeting place because the sign roused their curiosity. I think I succeeded because I’ll get excited when I see it up around campus. I know I made it but if I hadn’t I think I would still be stoked to think that there were other poets like me who just want to express their lyrics with some like-minded people.
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